Welcome to the SEO Content Assistant! This tool is designed to help SEO writers and content marketing teams conquer on-page SEO for the blog posts and landing pages they create.

To better understand how to use the tool and its many features, here is a complete introduction to using the tool to optimize landing pages, blog posts, or any piece of content that you want to see rank higher and more often in search engine results.
Article Contents

Starting a Project in the SEO Content Assistant
Adding Target Keywords
Using the Focus Terms List
Recommended Word Count
Top Ranking Content
Understanding the Content Score
How to Export to Google Docs
Working in the SEO Content Assistant Google Docs Extension
Using On-Site Technicals
Everyday Uses for the SEO Content Assistant

Starting a Project in the SEO Content Assistant

If you have not yet started an article, your home screen will be empty. As you write and optimize more content, you will find a list of all of your articles in the home screen.

To begin using the tool, select, “Create new article.”



There are two ways to start a project: “Blank Page”, or “From URL”.



If the user chooses to start from scratch, they will be directed to a blank document where they can begin writing their content.



If the user chooses to import directly from a url, they will be directed to a document that contains all of the text from the specified url.



Adding Target Keywords

In order to see your Focus Terms, you need to add keywords to your list. You can optimize for up to five keywords.



Once you’ve added your keywords and clicked, “Populate Data,” our proprietary software uses natural language processing algorithms and machine learning to generate a list of Focus Terms. The tool will also show you the essential keyword metrics like search volume, cost-per-click, and the keyword difficulty score for your specified keywords.

Adding Focus Terms into your content will help improve its semantic richness and ranking potential.
Using the Focus Terms List

The Focus Terms list is separated into three categories: Complete, Include More, and Reduce Usage.



Complete list includes the total number of Focus Terms you’ve included in the content.

Include More includes the total number of Focus Terms that you have not yet included in the content, or not yet included the recommended number of times.

Reduce Usage includes the total number of Focus Terms that you have over-utilized in your content and should thus reduce usage.

Each list has a collapsible dropdown menu specifying the accompanying Focus Terms.



If the software algorithms determine that you need to utilize a Focus Term more than once, the accompanying progress bars next to the Focus Term will be divided to reflect the necessary usage. The bars will populate with colored bars as you add terms.

Once you have used a Focus Term the recommended number of times in your content, the tool will automatically move the Focus Term from the “Include More” to the “Complete” list. To see additional suggested Focus Terms not in your immediate display, click the navigation arrows at the bottom of the “Include More” list.



Also as you add Focus Terms, the tool will highlight them in the text box. The color coding is as follows:

Green - The content includes the Focus Term the appropriate number of times
Yellow - The content includes the Focus Term, but not the recommended number of times
Red - The content includes the Focus Term too many times



Look to the highlighting to see that your Focus Terms are appropriately spaced apart and that you are not keyword stuffing. It’s important that the terms always appear in a natural way that always adds to, not distracts from, the quality of the content.

Recommended Word Count

Our SEO Content Assistant will also generate a recommended word count for your content based on the top-ranking content for your target keywords.



The length of the top-performing content will influence the recommended length. Longer content tends to perform better in search because Google values well-researched, original, in-depth content.

If the current content ranking for the keywords is comprehensive and in-depth, your content will need to be longer in order to compete.
Top Ranking Content

One of the best ways to understand what it takes to rank on page 1 is to look at the competitors who have already achieved the top spots. For that reason, our SEO Content Assistant gives users easy access to understand who their competitors are and what their content includes.

Beneath the recommended word count, you will find a list of the urls that are ranking in the top 5 SERP positions for your target keyword. If you are targeting multiple keywords, the list will include the urls that our software considers your top competitors across those keywords.



To provide even more competitor insight, the SEO Content Assistant will show what competitors are also utilizing the Focus Terms in your suggested list. Simply scroll over a Focus Term in the “Include More” list to see which competitors are also utilizing the term.



If there is a particular website that you perceive as one of your top competitors, make sure that you include similar Focus Terms into your content so you can better compete with them in SERP results.

Understanding the Content Score

LinkGraph’s proprietary Content Score determines the overall ranking potential of your content. As you include more Focus Terms, your content score will improve, meaning a better chance of your content showing up in search.




The Content Score is on a scale of 1-100. We recommend aiming for a content score over 80 to improve your chances of ranking well.

How to Export to Google Docs

When you have finished optimizing your content (or if you would prefer to work in Google Docs), you can use the Export feature to move your work to a Google Doc.



Working in the SEO Content Assistant Google Docs Extension

If you would prefer to do your optimization work outside of the LinkGraph dashboard, you can use the LinkGraph Google Docs Extension.



By adding our extension to your web browser, you can see the same SEO Content Assistant data directly in Google Docs. Similar to the dashboard tool, the document will highlight as you add Focus Terms to your content, and the Focus Term list will keep track of your usage just the same.
Using On-Site Technicals

The on-site technical feature of the SEO Content Assistant will analyze your metadata to confirm keyword inclusion and seo-friendly formatting.



If you utilize the “Import from url” option at the beginning of your project, the tool will also import all of the existing url’s metadata including the page title, meta description, robots tags, and canonical tags.

The tool will offer four ratings: Good, Average, Bad, or Missing.

Note: if you start a project from scratch, the on-site technical feature will have no meta data to analyze and will therefore mark all of your meta tags as "Missing".

The SEO Content Assistant will also analyze other key information architecture elements like internal and external links, use of rich media, and headers.



If you have any schema.org markup on the page, the tool will identify if there were any issues found in your markup and notify you in the tool.



Getting your metadata right can be an essential part of ranking well in Google. Although Google looks for in-depth, semantically-rich content, it also relies on metadata to understand content-quality, relevance, and page experience. The SEO Content Assistant helps you meet all of those requirements.

Everyday Uses for the SEO Content Assistant
Creating high-quality content is one of the best ways to improve the total number of relevant keywords that your web pages rank for. Whether you need to optimize the current content on your website or you want to create new landing pages or blog posts, the SEO Content Assistant is the #1 tool to improve your ranking potential.

Use the SEO Content Assistant tool to:

Improve the ranking potential of current content on your website
Create new landing pages optimized for new keyword targets
Create optimized blog content for long-tail relevant keyword phrases
Write optimized, SEO-friendly articles for off-site link building campaigns
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