Article Contents

Welcome to LinkGraph GSC Insights
Keyword Position History
Search Summary
Google Change
Google Algorithms
Page Groupings
Traffic by Keyword Position
Search Appearance
Site Events & SEO A/B Testing
Custom Reporting
Additional Metrics

Welcome to the LinkGraph GSC Insights!

This tool is designed to help site owners, SEO strategists, and digital marketing agencies track SERP performance with 100% accuracy.

By linking your Google Search Console account with our tool, you will get access to real-time metrics and data visualizations that help you understand your website’s keyword rankings and organic traffic with more insight, accuracy, and detail.
This article summarizes the multiple features of our GSC Insights tool. For more detailed information on how to use the tool for keyword tracking, SEO A/B testing, data collection, or content strategy, see our in-depth tutorial articles.

Before using GSC Insights, you need to learn how to verify and link your Google Search Console account.

After you select the date range that you want to review metrics for, the tool will populate with real-time data straight from Google.

Note: Certain features of GSC Insights may be limited based on your subscription level.

Keyword Position History

Keyword Position History allows users to track and analyze a website’s keyword rankings going back up to ten years. Unlike other SEO software tools, GSC Insights sees every keyword your website has ever ranked for.

Filter the Keyword Position History graph by:

Position 1-3
Position 4-10
Position 10-20
Position 20+



Ideally, websites will see their overall number of organic keywords improve over time, as well as the percentage of those keyword rankings that appear on the first page of the SERPs.

This feature of the GSC Insights is the best way to get an overview of whether your website is moving in the right direction with your SEO strategy.
Search Summary

The most important metrics for understanding your website’s search performance include keyword rankings, impressions, and organic traffic. The Search Summary feature will provide you the total metrics for each based on the selected date range.



Traffic analysis gives site owners a glimpse of longer-term performance trends. The economic value of traffic helps you calculate the value of your SEO investments.



The “Economic Value of Traffic” pulls real data from both Google Search Console and Google Ads to measure the economic value of your organic clicks. Read our detailed tutorial for more information on how to use this metric to forecast and quantify ROI for your SEO campaigns.

Google Change

The Google Change feature represents the total number of positions your website gained or lost each day over the specified date range.



This feature allows you to track your average gain or loss across all keywords. It is a great feature for understanding how big picture changes to your website impact your overall SEO performance.

You can use Google Change to see the impact of:

Core algorithm updates
Site migrations
Search volatility
UI/UX design changes
Technical SEO improvements
Server or web hosting changes
Page speed improvements
Link building campaigns

Google Algorithms

With the Google Algorithm icons, you can better understand major algorithm updates and how they may have impacted your keyword rankings. Scroll over the algorithm icons beneath your Google Change graph to learn more about each update and its impact on search factors.



Page Groupings

The Page Groupings feature allows site owners to measure the performance of similar groups of pages on their websites. Site owners can assign landing pages of a similar type to a page group (e.g. topical relevance, page type, keyword difficulty, etc.), and compare the performance of those groups of pages.



The Page Groupings feature compares impressions, traffic, and the traffic value of the assigned groupings.
For detailed information on the many applications of the Page Groupings feature to content strategy, keyword targeting, and A/B testing, review our complete Page Groupings tutorial.

Traffic by Keyword Position

The Traffic by Keyword Position chart represents the organic traffic your site generated from keywords by ranking position. You can filter the graph by traffic and click-through-rate (CTR).



This feature helps site owners analyze what keyword rankings drive clicks.
It’s natural for keywords that rank in position 1 and 2 to have higher traffic and CTR, but page titles and meta descriptions also impact the clicks your SERP results receive. For more details on how to use the Traffic by Keyword Position feature, read our detailed tutorial.

Search Appearance

Similar to the Search Performance feature in the Google Search Console dashboard, you will find all of the performance data you need for your individual landing pages or individual search queries.

Use the Search Appearance feature to filter information by:

Page
Query
Position
Traffic
CPC
Search Volume

By clicking the “View” button next to any landing page, site owners will see the full historical search data including average position, total number of organic keywords, impressions, traffic, and cost-per-click.



The Search Performance feature also allows site owners to analyze their historical SERP data for specific keywords.



Site Events and SEO A/B Testing

The “Site Events” feature allows site owners to track Site Events in their historical data of individual pages, groups of pages, or sitewide. This feature is perfect for running SEO A/B tests to see how specific optimizations impact keyword rankings.



For more information on how to use Site Events to run A/B tests, read our SEO A/B testing in GSC Insights tutorial.

Custom Reporting:

The “Export” feature allows users to create custom SEO reports for their in-house marketing teams or clients. Select the most relevant graphs and export them to image or pdf files.



Additional Metrics

Device Traffic Breakdown- See how much of your organic search traffic comes from desktop or mobile devices.



Sitemap Insights - Get insights related to Google’s indexing of your sitemap.



Traffic Breakdown by Country - See your impressions and organic traffic by country.



Search Appearances by Google Location - Understand how much traffic and impressions your website receives from specific locations inside Google.



Top Pages - See the top-performing pages on your site for the selected date range.



SEO strategists or digital marketing agencies with access to our enterprise-level software can track up to 50 websites in the Google Search Console Tool.
GSC Insights can be used for daily tracking, content strategy, data science, SEO A/B testing, research and more.

Sign up for a 7-day trial to see why digital marketers choose our software suite to elevate their SEO strategy.
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