Article Contents

Types of Page Groupings
How to Set up Page Groupings
Create a New Group
Add Pages to an Existing Group
Page Groups Reporting
Applications for the Page Groupings Feature

The Page Groupings feature allows site owners to track the SEO performance of groups of pages on their website. Seeing how pages perform as a group can provide additional insights into how to improve your SEO strategy.

Track the impressions, organic traffic, and traffic value of your Page Groups to see which are proving the most valuable for your business. With the customizable Page Groupings chart, you can compare the performance of different groups of pages with a single click.
Types of Page Groupings

Regardless of your vertical, most companies have pages that are similar on their website, whether in type, theme, length, or purpose.

Some examples of potential page groupings could be:

Product pages
Category pages
Service pages
Resource pages
Blog posts

Pages can also be grouped by other similarities. Some possible examples are:

Topical relevance
Short versus long-tail keyword targets
Location in your website hierarchy
High versus low search volume keywords
High versus low CPC keywords

This feature can also support A/B or multivariate testing. By making the same optimization to a group of test pages, you can measure whether that change proved effective in increasing impressions or organic traffic.

There are many ways to utilize the Page Groupings feature, and the groups are completely customizable to fit your business needs.

How to Set up Page Groupings

Once you add a new project to your GSC Insights dashboard, you can begin mapping out page groups. Scroll down the page to the Page Grouping section. Your chart will initially be empty. Click on the “Edit” button in the right hand corner of the chart.

A pop-up window will appear with a list of all the pages in your domain that are indexed in Google Search Console. Select the pages that you want to assign to a group by checking the box on the left-hand side.

After selecting your pages, click “+Assign X Page to Groupings” This button will populate with the total number of pages you have selected.

A new window will appear where you can add the selected pages to a new group or an existing group.

Create a New Group

To create a new group, type the name you want for the page group then click “+Create new group” The new group will be created and added to the dropdown menu.

Once you’ve created a new group, that group will be available in the dropdown menu and you can start assigning pages to it.

Add Pages to an Existing Group

To add your selected pages to an existing group, click the dropdown menu. All of your active page groups will be listed there.

Select your desired group, and then click “Assign”.

Removing a Page From a Group

To remove a page from a group, navigate to the “Page Groups” tab.

Click the “Edit” button on the right-hand side of the group containing the page.

After clicking edit, you will see all the pages currently assigned in the selected group. Select the box to the left of a page title and then click “Delete Page from Group” in the upper right to remove the page from the group.

The page will then be labeled as “Unassigned” in the list of pages. It will not delete the page from your GSC Insights dashboard.

If you want to switch a page to another group, delete it from its current group before assigning it to another group.
In this view, you can also delete a group. You can delete a group at any time, even if it has pages attached to it.

Viewing Page Groups

The Page Groupings display is interactive, allowing you to compare the performance of as many or as few Page Groups as desired.

Simply select or deselect the Page Groups that you displayed in the pie chart.

The pie chart provides three different data views: 1) Impressions, 2) Organic Traffic, and 3) Traffic value. Traffic value is computed by multiplying the organic traffic of the pages in the group by the CPCs of the keywords they currently rank for.
Page Groups Reporting

Clicking on the short list icon in the upper right corner will display all groupings and the corresponding data, along with an option to export that data to a CSV file. This gives you the hard numbers that underlie the graphs.

You can find more granular, page-level data at the end of the dashboard in the Keyword section.

Applications for the Page Groupings Feature

There are many applications for utilizing the Page Groupings feature to refine and improve your website’s SEO performance. The Page Groupings feature can pull together disparate information to give you a bigger picture.

Just a few ideas for how to separate Page Groups include:

Page types
Location-specific pages
Product groups
A/B testing

Page Groups by Type or Theme

The most natural instinct for many sites will be to group pages by type. Does your website’s blog posts perform better in search, or are your category pages pulling in the most traffic?

Directly compare the different page types. Note that you’ll have to manually classify each piece of content via the Page Groupings feature, as the GSC API does not forward that information.

For publishers, organizing content by theme or topic can be a new and interesting way to analyze trends and find new directions for content.

Here is an example of page groupings organized by topical relevance.

If your business has multiple areas of expertise, it’s likely that your content explores different themes or topics. By comparing the performance of pages based on topical relevance, you can see where your content marketing efforts are currently driving the most valuable traffic or where it may be worth investing more resources or time into content creation.
For example, an eCommerce retailer can compare the performance of buying guides and new product announcements. Or they can group together buying guides, new product information and product pages for specific products or product categories.

Page Groups For Local SEO

One interesting application for Page Groupings is for local SEO, especially sites that have landing pages for specific geographic areas. Simply group all your pages pertaining to each location. This way, you can see how your content for, say, San Francisco, performs against your content for Los Angeles. This avoids the page-by-page comparison you would be limited to in your Google Search Console account, which is far more tedious.

Product Page Groupings

Online merchants will appreciate being able to group by product. Not only can you group individual product pages, but also category pages, product or category-specific landing pages, and blog posts related to specific products. Product Page Groups can help you connect the dots between high-performing pages and the rest of your portfolio.

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Language Page Groups

When your site is available in more than one language, analysis gets even more complicated. Page Groupings makes comparing the performance of similar pages with language variations much simpler.

People often search and convert in content in their own language, but sometimes that isn’t true. Google automatically gives you information on traffic and conversions by country, but not by language.

Being able to group your pages by language instead of by country gives you true insight into how your foreign language content is performing.
A/B Testing

The Page Groupings feature can also be utilized for A/B testing. Although the Site Events feature is the primary way to track when you make a change to specific changes or groups of pages on your website, you can utilize the Page Groupings feature to compare groups of pages that share the same A or B variants.
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