Question 1

How to Perform SEO A/B Tests Using GSC Insights' Site Events Feature

Accepted Answer

${color}[#6b6b6b](GSC Insights’ daily keyword tracking makes the platform the ideal choice for performing SEO A/B tests. **)

|| Using the Site Events feature, webmasters can track the optimizations they make to their websites and better understand whether those optimizations had a positive or negative impact on their SEO performance.

${color}[#f61e7c]( Article Contents)

What is SEO A/B Testing?
What is the Site Events Feature in GSC Insights?
Why Run SEO A/B Tests Using GSC Insights?
How to Add a Site Event
How to Set up a SEO A/B Test
SEO Variants to Test in GSC Insights
Measuring the Results of a SEO A/B Test
SEO A/B Test Example

What is SEO A/B Testing?

A/B testing is the process of comparing two versions of an asset like a webpage, an advertisement, or a cold email, and measuring the results. A/B testing is commonly used in paid media campaigns to measure the effectiveness of ad creatives or copy, but this data-rich technique is one of the best ways for us to understand how Google responds to the changes we make to our websites.

What is the Site Events Feature in GSC Insights?

The Site Events feature allows site owners to track the optimizations they make to their landing pages and analyze those changes alongside their website’s historical data.

The Site Events feature is accessible in every Historical Data window of GSC Insights. After

Question 2

Introduction to the SEO Content Assistant

Accepted Answer

Welcome to the SEO Content Assistant! This tool is designed to help SEO writers and content marketing teams conquer on-page SEO for the blog posts and landing pages they create.

|| To better understand how to use the tool and its many features, here is a complete introduction to using the tool to optimize landing pages, blog posts, or any piece of content that you want to see rank higher and more often in search engine results.

${color}[#f61e7c](Article Contents )

Starting a Project in the SEO Content Assistant
Adding Target Keywords
Using the Focus Terms List
Recommended Word Count
Top Ranking Content
Understanding the Content Score
How to Export to Google Docs
Working in the SEO Content Assistant Google Docs Extension
Using On-Site Technicals
Everyday Uses for the SEO Content Assistant

Starting a Project in the SEO Content Assistant

If you have not yet started an article, your home screen will be empty. As you write and optimize more content, you will find a list of all of your articles in the home screen.

To begin using the tool, select, “Create new article.”

There are two ways to start a project: “Blank Page”, or “From URL”.

If the user chooses to start from scratch, they will be directed to a blank document where they can begin writing their c

Question 3

Introduction to GSC Insights

Accepted Answer

${color}[#f61e7c](Article Contents)

Welcome to LinkGraph GSC Insights
Keyword Position History
Search Summary
Google Change
Google Algorithms
Page Groupings
Traffic by Keyword Position
Search Appearance
Site Events & SEO A/B Testing
Custom Reporting
Additional Metrics

Welcome to the LinkGraph GSC Insights!

This tool is designed to help site owners, SEO strategists, and digital marketing agencies track SERP performance with 100% accuracy.

|| By linking your Google Search Console account with our tool, you will get access to real-time metrics and data visualizations that help you understand your website’s keyword rankings and organic traffic with more insight, accuracy, and detail. This article summarizes the multiple features of our GSC Insights tool. For more detailed information on how to use the tool for keyword tracking, SEO A/B testing, data collection, or content strategy, see our in-depth tutorial articles.

Before using GSC Insights, you need to learn how to verify and link your Google Search Console account.

After you select the date range that you want to review metrics for, the tool will populate with real-time data straight from Google.

${color}#f61e7c Certain features of GSC Insights may be limited based on your subscription level.

Keyword Position History

Keyword Position History allows users to track and analyze a website’

Question 4

How to Set Up GSC Insights

Accepted Answer

${color}[#f61e7c](Article Contents)

What is Google Search Console?
Why Do I Need a Google Search Console Dashboard?
How to Set Up GSC Insights
Add a New Project

|| Google Search Console is a critical tool for understanding how your website performs in Google. While Google Analytics gives you information on your site’s multiple traffic sources and visitor activity, GSC details the specific keywords and search queries that drive traffic to your website. ${color}[#877d7d](Although Google Search Console data is the most accurate available for your search performance, the limited dashboard can leave site owners wondering how to best apply that information to improve their SEO Strategy. We created GSC Insights to fill that gap and help site owners understand their search engine performance with more accuracy and detail. )

What is Google Search Console?

Google Search Console is a Google platform where site owners can understand their keyword rankings, troubleshoot technical issues on their website, and submit sitemaps or disavow files. For any site owner who wants to improve their search appearances, Google Search Console provides the most accurate, real-time data available.

Why do I need a Google Search Console dashboard?

GSC Insights takes Google Search Console data and makes it better. Built over Google’s API, GSC Insights combines the same powerful metrics with data science.

**${color}[#f61e7c](The advanced data visualizations and features of

Question 5

Forecasting and Calculating SEO ROI with GSC Insights

Accepted Answer

${color}[#f61e7c](Article Contents)

SEO Forecasting
Calculating ROI on SEO Campaigns
SEO ROI Examples

${color}[#868383](One you’re comfortable working with the different features of the GSC Insights dashboard, you can use them to benchmark and track your business goals. One common, powerful application for the GSC Insights dashboard is to aid in forecasting and ROI calculation for your SEO campaigns.)

SEO Forecasting

SEO forecasting is estimating how much of an impact your SEO tactics and strategies will have on your rankings. Forecasting can help you plan your strategy, and it can also help get buy-in from managers and clients.

**${color}[#f61e7c](Let’s walk through how you can leverage GSC Insights to make forecasting more accurate and insightful. ** )

Setting a Benchmark

Before you launch your on-page or off-site SEO strategy, start by benchmarking your current search engine performance. GSC Insights allows you to benchmark your site’s SEO performance through a variety of metrics.

Keywords

Total number of keywords
Number of keywords in rank position 1-3, 4-`10, 10-20, and 20+
Average rank position across all keywords
Google Change
Full Keyword Historical Data

Organic Traffic

Total Organic Traffic
30-Day Trailing Organic Traffic
Economic Value of Traffic
Organic Traffic by Keyword
Organic Traffic by Page

Question 6

How to Use Traffic by Keyword Position Feature

Accepted Answer

${color}[#f61e7c](Article Contents)

What is Traffic by Keyword?
Use Cases for Traffic by Keyword

|| Traffic by Keyword Position is not a standard metric from Google Search Console, at least not the way it’s shown in the GSC Insights dashboard. This article will explain what Traffic by Keyword Position actually shows you and how can you use it to further your SEO goals.

What is Traffic by Keyword Position?

Traffic by Keyword Position can help you understand which SERP positions are driving the most traffic to your site. Each bar represents the number of keywords where your pages rank in the specified position. The line represents the CTR across all of the keywords in the rank position.

The Traffic by Keyword Position display can be isolated to focus solely on traffic or solely on CTR. To change the display, you can view both metrics, or you can click the circle to the right to hide either metric.

Use Cases for Traffic by Keyword

A standard Traffic by Keyword presentation should show the most traffic and highest CTR in the top rank positions. This is because over a third of organic clicks go to the #1 ranking result, while the overwhelming majority of all clicks go to the top three organic results.

Finding Traffic Volume Opportunities

It’s natural for keywords ranking in the top rank positions to have a higher organic traffic and click-through rate. This g

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